De marketingstrategie van Daft Punk

Op plaatst Bart van den Hout een bijster interessant stuk over de release voorbereiding van Daft Punk’s nieuwe album ‘Random Access Memories’. Goed, niet iedereen heeft de statuur van een band als Daft Punk, maar hóé ze hier aandacht op het album weten te bouwen en vestigen. Grandioos… en ongelofelijk leerzaam.

Lees hier het hele stuk. 


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